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More Connections Turning Passion Into Action: Giving While Living (June 28, 2010) Haiti: How Can I Help? — Models for Donors Seeking Long-Term Impact (June 25, 2010) | ||||||
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 The Right Message, The Right People, The Right Time  
Allison Van Diest, senior product marketing manager at Blackbaud, describes how to use email strategically to improve your organization's fundraising results....
Why has email become such a critical channel of communication for nonprofits? Today's donor is more comfortable online and needs information now — they read email before snail mail; they expect personalized information that's immediate and available to them on their own schedule. Organizations that interact with each constituent in terms that are relevant to him or her find it easier to cultivate affinity and support. With email, organizations can send more relevant information more frequently, thanks to the channel's cost effectiveness and measurability. Is your organization using email as effectively as you'd like? The average organization is experiencing around a 4 percent conversion rate on calls to action, raising 5 percent of total funds online, growing the email subscriber list at 17 percent each year, and retaining at least 81 percent of those subscribers. If your organization is falling short on these metrics, you may need to revisit your strategic plan to identify areas where you can improve.... Read the article»
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Laura Cronin: Let me begin by congratulating you on writing such an interesting, and often quite funny, book about the serious topics of death and taxes. In addition to being surprised by all the humor in a book on this subject, many readers of this blog might be startled to learn that much of what seems like long-standing tradition in the field of charitable trusts and foundations is relatively new. Can you start with a bit of history? Ray Madoff: Thank you for your kind words. This is one of the many surprising things I learned in my study of how the law treats interests of the dead. Private charitable trusts are so ubiquitous and many of them have been around for so long that I assumed this had always been the case. However, it turns out that for much of this country's early history, while a person could give outright to an existing charitable entity, the law did not grant — to quote a case of the time — "every private citizen the right to create a perpetuity for such purposes as to him seem good." The private charitable trust had been well established in English law and was brought to this country by English settlers. However, after the Revolutionary War, the new American states had to reconsider whether they were going to continue to follow the law of England or to create rules that better reflected the values of the new republic.... Read the Q&A»
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Through an arrangement with TechSoup, Philanthropy News Digest is pleased to offer a series of articles about the effective use of technology by nonprofits.
What Your Organization Should Know About Office 2010 Is your nonprofit ready for a move to Office 2010? Will any of the new features benefit your organization? Will an upgrade to Office 2010 impact compatibility with older versions of Office or other productivity suites? This article briefly outlines the new features in Office 2010.... Read the article»
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 Nonprofit Career Profile: Business Operations As more and more nonprofits look to become entrepreneurial, operate efficiently, and scale their programs, nonprofit career opportunities in business operations are on the rise.... More» |
 Posse Foundation 
Posse helps promising students from disadvantaged backgrounds attend and com-plete college while working to persuade top institutions to be more welcoming of such students.... More» |
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Launched earlier this year, My Life Check provides a goals checklist, maps, and videos to help Americans improve their heart health and encourage friends and families to live longer, healthier lives.... 
In an interview with Stanford Social Innovation Review managing editor Eric Nee, economist and Earth Institute director Jeffrey Sachs explains why sustainable development is humanity's most pressing challenge, why lifting billions of people out of poverty should be our first order of business, and why the development of new technologies offers the best hope for simultaneously increasing economic growth while reducing humanity's impact on the planet.... 
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